Pole Star Global
During my time at Pole Star Global, I spearheaded the design, establishing a unified brand identity across global offices. As the sole designer, I developed innovative design solutions that enhanced business visibility and lead generation. My work included crafting multimedia content, such as dynamic animations, brand guidelines, social media, website and more, as well as designing both digital and print collateral to support marketing and promotional efforts.
My role
Mid-weight Graphic Designer
Deliverables
Social Media
Collateral Print
Digital ADs
Brand Guidelines
Brand Graphics
Website
Animations
Industry
Tech
Maritime
01
White Paper/ Collateral/Prints
At Pole Star, I designed a wide range of marketing collateral to support both digital and offline campaigns. This included creating leaflets, flyers, whitepapers, brochures, and event materials, ensuring each piece aligned with the brand identity while adapting to different formats and audiences.
From printed material for international events to digital PDFs and promotional assets, I focused on clear communication, strong visual hierarchy, and polished layouts that reinforced trust in Pole Star’s brand. Working across multiple mediums gave me the opportunity to balance creativity with consistency, producing design that was both engaging and functional.
02
Events
I designed a variety of branded assets for events, including pull-up banners, business cards, and giveaway items. Each piece was crafted to stand out in busy environments while keeping the brand identity consistent and professional.
